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Once the data has been entered into the form, the contact is loaded into the database where it can be easily inserted into lists. In particular, lists are the basis of good lead segmentation which in turn is essential for developing personalized conversations that have a greater probability of success. segmentation-hubspot-lists.png All data is stored in the same database, so you can get a clear idea of who is interacting with your business, quickly and easily. HubSpot's inbound platform works across digital devices and tracks everything from emails sent, opened and clicked, to which blog post was read or premium content downloaded.
This analysis helps to create a complete picture of the buyer's journey, the average purchasing cycle of wedding photo editing service prospects, which can be followed by the sales team to interact with potential customers in a more direct and effective way. DATA ANALYSIS If the inbound platform has been developed correctly, it must also be able to provide a continuous flow of data to analyze and measure. The results obtained are very important for progressively improving the performance of the web marketing campaign.

Without HubSpot Each component that we have installed and configured will provide us with a data report for each individual area of expertise. As far as site analysis is concerned, the most used tool is Google Analytics. It is completely free, although configuration can present some difficulties and take time because several manual settings are required to be able to track events and conversions. There are no valid alternatives to Google Analytics which, however, does its job very well and, once configured, monitors all the basic statistics of a company site , such as number of visitors and traffic source.
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