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This isn’t terribly surprising, given how expensive legal services can be and the often large sums of money at stake in high-profile lawsuits. In other common industries, average cost per click for an ad varies from as low as 19 cents to $3 to $4 per click. Generally, the most expensive the product or service for sale, the more expensive the ads.That’s why the most expensive keywords in AdWords are in niches like business services and asset management
.Online advertising costs Top 5 Most Expensive Keywords AdWordsTo put this data in context, the Benin WhatsApp Number average monthly PPC spend of a WordStream customer is $9,813. But note that larger businesses often spend much more, adding up to millions in online advertising costs per year.How Can I Control My Google Ads Advertising Costs?There are several ways that businesses can manage and control how much they spend on AdWords advertising.You can lower your cost per click across your campaigns by raising your Quality Scores. Quality Score is largely a result of achieving a higher than expected click-through rate, so increase your click-through rates by writing highly relevant ads that hit searchers on an emotional level so they can’t help but click.
For tips on writing super-high-CTR ads, check out our study of what factors go into the best-performing ads in Google Ads.Online advertising costs most popular words in the best PPC adsThere are a few other techniques you can use to reduce your online ad costs.The first is a technique known as dayparting or ad scheduling. This allows you to specify windows of time throughout the day when your ads can be shown. For example, a brick-and-mortar retail business may want to maximize foot traffic to its physical locations, and using dayparting enables advertisers to restrict ads to hours or days when the store is open.Online advertising costs adjusting dayparting settings Google AdWordsAdjusting dayparting settings in Google Ads.
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發表於 2024-3-7 12:14:37