1. SEO Increases Visibility and Improves Rankings One of the most important functions of SEO is to increase your visibility, which means it is easier for potential customers to find you when they search for what you have to offer. Visibility is directly related to your ranking. The higher you rank on the search engine results page (SERP), the more likely potential customers are to see you and click through to your website, so improving your organic page ranking is key.
For example, we recently updated a top-performing blog on influencer bahrain number dataset statistics that had slipped in rankings. By updating the content with new information and statistics, the blog is now ranked among the top on Google. Screenshot of SERP showing DMI Blog at the top The more effective your SEO efforts are, the higher your rankings will be and the greater your visibility will be, which is especially important when you consider that one in four web users never clicks on the first SERP, according to the 2024 State of Marketing & Trends Report.
2. SEO drives web traffic Increasing web traffic is one of the main goals of SEO. Consider this: result in a Google search is 10 times more likely to get a click than the #10 page. Therefore, the higher you rank, the more web traffic you get. The golden grail for many marketers is the “featured snippet,” which is often referred to as position #0 because it appears above the #1 ranking URL.
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