Web Design Mistakes

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The wrong choice of color palette is common among designers who do not understand the connection between web design and the business objectives pursued by the customer. A bright, multi-colored website with a bunch of color solutions is not always appropriate. And to be honest, such websites look very cheap and unprofessional. A tasteless page will seriously tarnish the reputation of the owners and will not help to achieve their goals. Laconic design using corporate colors and styles always looks appropriate and inspires trust in users. A win-win option is to use three colors in a ratio of 60/30/10. Also, for web design to work, it is necessary to study the target audience, analyze competitors' websites, understand what potential buyers expect. Only by taking into account all the nuances will it be possible to create a quality product.

Different page designs
When pages of one site have different designs, it can create a negative impression, as the user will mistakenly conclude that he has moved to another site, where, most likely, scammers operate. In wordpress web design agency order for the site to look organic, the same color scheme should be used on each page, the size of the headings, the distance between the elements of the layout should be monitored. Simply put, the entire site should be designed in a single style and present a holistic picture.




The confusion in navigation of some sites involuntarily makes one recall the phrase from the famous Arabian fairy tale: "Seven days and seven nights Sinbad walked along this road, eating roots and berries..." The web designers who worked on such pages clearly did not know the basics of marketing, could not think through the customer's path and, most likely, made the mistakes listed below.

There is no menu with sections of the site, or it is hidden. There is no arrow with which you can go up the page.
There is no logic to the placement of blocks. There should be a certain sequence that will help the client come to a decision in your favor. For example, first there should be blocks with information about the product, then frequently asked questions, and only then the order form.
There is no call to action button, or, on the contrary, there are too many of them. A button for a specific quick action makes life much easier for users, you should not neglect such a function, but if the site has a button in every corner with calls to "Leave a request", "Make an order", "Write to support", the effect from them will be strictly the opposite.
A menu that is too long and contains unnecessary items overloads the website design. The client spends more time searching for the desired section. The menu should contain only important information that is familiar to users, such as information about the company, contact information, description of services provided, etc.
Poor quality of the photos used
Using unprocessed photos or images borrowed from third-party sources on a website causes mistrust among potential clients, significantly cheapens the offer and can attract the wrong target audience. A well-designed website uses professional photos taken in the same style. If there is no opportunity to conduct a photo shoot and you have to use material from the Internet, you must edit it in Photoshop. Knowing how to use graphic editors will help transform the picture in order to use it later when designing the page.

Lack of free space
Lack of free space

Due to ignorance of the basics of composition, errors in the placement of objects on the page occur. The principle "The more, the better" is inappropriate here. In order not to overload users with information, you need to decide on the central object that will be the first to catch the eye, and the rest should seem secondary. To make the work easier, you can use special online services that will show how to fill the page.

If the problem is in the large amount of information that the customer asks to place on the site, it is worth evaluating it from the user's point of view. Do not be afraid to report that there is a lot of unnecessary text and photos on the page and they should be removed.

Cumbersome registration forms
Some web designers think that if they ask the client for as much data as possible during registration, they will be able to get to know the target audience better. But, as a rule, users do not want to spend a lot of time on registration. If they see that it can take 15 minutes, they will close the site and go to a competitor where they can register in a matter of seconds.

The registration form should contain a maximum of four lines, or even better, two (name and phone number or email). For an online store website, after a simple registration, you can request additional information necessary for placing an order and divide it into blocks: customer data, payment method, etc.

Advertising overload
Advertising overload

When developing a website design, it is important to be moderate in placing ads. Pages that are full of advertising banners and where one after another pop-up windows with calls to action repel customers. The user loses concentration and leaves the site without performing the target action. This leads to an increase in the bounce rate, and a high bounce rate makes it clear to search engines that such a page should be shown to the audience less often.