What happened? Why didn't it work?

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Messages deemed curious, potentially sarcastic, obtain numerous shares, causing a stir, online discussions, therefore a sort of "negative" engagement which attests the Social Epic Fail as a valid (for better or worse) virality phenomenon!In this case, whether Trenitalia was in good faith or not, it gave a lot of visibility to an initiative which did not bring a real and concrete benefit for passengers.This company certainly did not start from a good reputation, at least as regards customer service and customer attention. We are all aware of the ( let's say ) not always excellent service which leads to significant inconveniences and real difficulties for almost all its users.From this starting point, can a simple candy really improve its reputation?



The users, the consumers of today must be conquered, with all our Special Data strength!The alternative to the candy could simply have been a discount code for those who purchased the ticket on March 8, in view of a future ride.Last but not least, Women's Day is experienced through social media in an increasingly discordant way. In fact, modern-day feminism does not crave a party that focuses on gender difference. You can turn your nose up at this. However, whether you agree or not, try to inform yourself thoroughly and master the relational dynamics that take place on these platforms.Dolce & Gabbana and the denigrating video about ChinaWho knew that the well-known Italian fashion brand Dolce & Gabbana would lose a slice of the Chinese market? The marketing campaign released at the end of 2018 was considered a little too "over the top", at least by all Chinese users.The video , published online in conjunction with a Dolce & Gabbana fashion show in Shanghai, was supposed to be a promotional tool with a great sense of humor . On the contrary, it seems that China didn't like practically anything about this video!Dolce & Gabbana has chosen a Chinese girl for its online commercial, who awkwardly holds two chopsticks to eat Italian food.





Pizza, spaghetti, a Sicilian cannoli. The moment this sweet islander appears, a completely provocative phrase appears , alluding with extreme malice to the latter's greatness for the girlThe video was unanimously deemed  offensive and denigrating to their culture and the country's image by the Chinese community. They were shocked by every element. From the Chinese clothing used for the girl and the set design ( back issues ), to the awkward way in which she holds the chopsticks for the Italian food (useless, misleading and  derisive ).However, the biggest offense for oriental users was the sarcastic but disrespectful phrase towards the presumed corporeality of a Chinese man, when the Sicilian cannoli appears in the video!The D&G commercial cost the brand the cancellation of their fashion show in China and the loss of various online marketplaces which no longer included the Italian fashion brand's garments in their e-commerce services.