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Adapt to changes. Collect and analyze relevant data, such as customer behavior data, to properly train AI models and generate accurate recommendations. Remember that introducing AI into ecommerce requires a coordinated approach, taking into account technological, business and user aspects. It is important to analyze the specific needs and goals of the organization and then adapt the AI ​​implementation strategy to achieve optimal results. How to help an ecommerce customer avoid postpurchase dissonance Postpurchase dissonance is a silent killer for the ecommerce industry. It occurs when a consumer feels discomfort or anxiety after making a purchase.


This feeling may be caused by a discrepancy between the expected and actual outcome of the purchase. Postpurchase dissonance also leads to buyer's regret remorse. What else contributes to dissonance and how can the ecommerce Algeria WhatsApp Number industry fight it CONTENTS Postpurchase dissonance what is it What are the causes of purchasing dissonance How does postpurchase dissonance work Why is postpurchase dissonance important for the ecommerce industry How to avoid postpurchase dissonance Postpurchase dissonance what is it Postpurchase dissonance is a phenomenon occurring immediately after the purchase .





It is commonly referred to as buyer's remorse and is based on the psychological theory of cognitive dissonance, or simply put, the feeling of having two contradictory beliefs. To illustrate, postpurchase dissonance can occur when a customer buys a product believing it will make them feel better and then it doesn't. Such a discrepancy may appear for a customer for many reasons and is primarily manifested by the thought of whether he really needs a given product . Due to the multitude of such thoughts, the consumer begins to regret the purchase and sometimes even feel negative emotions towards the .