Taylor Lorenz in The Atlantic wrote about the decline of the

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what it could look like for you to give it a try with your brand Keep reading for examples inspiration and directions on the meme-ification of Instagram and how to ride the wave The Trend on Instagram Less Polish More Authenticity Especially at scale there is an art to noticing the trends as social media moves One trend on the horizon A shift in Instagram’s style


Instagram aesthetic” those images that look well-staged highly-produced and dripping with polish In their place a new style has taken over and it’s largely moving in the opposite direction Instagram seems to Email Data be embracing more raw organic and natural images on the platform According to an Instagram user quoted in the article “It’s not cool anymore to be manufactured” click to share And Lynsey






Eaton who co-founded an influencer marketing agency added this “Previously influencers used to say ‘Oh that’s not on brand’ or only post things shot in a certain light or with a commonality For the younger generation those rules don’t apply at all” click to share There are a few reasons behind this As highly-polished photos have proliferated the “Instagram aesthetic” has come to feel bland and cookie-cutter