Customer loyalty Indeed

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Lastly, and what Elon Musk truly stands out for, is his desire for innovation. All of his projects, including the electric car company Tesla, are transgressive and have an impact on society. To undertake is to generate a change in the reality of a certain market by creating something that did not exist before but that has the power to transform it, and by innovating the impact is double. Keys to Tesla's success: An innovative and affordable product.

Tesla focuses its production on creating high-quality electric cars at an affordable price , which Cambodia Phone Number Data  makes them leaders in this market, creating high barriers to entry for traditional car companies that have to reconvert (which implies a great cost) to manage to compete with Musk's company. , and it happens naturally since once you buy a Tesla (as can happen with an iPhone) it is difficult to change to another brand. According to Elon Musk “buying another car other than Tesla does not make sense for the future” since this involves electric transportation.





A well-defined purpose The company's philosophy is clear "We want to change the world." This makes innovation and the search for disruption a constant in the company. Direct sales system Tesla does not have franchises like other car companies, it does not have its own network of establishments where it shows its customers the cars, so it has full control of both the sales channels and the customer experience. . They can even buy their customized Tesla online.