Our campaign on YouTube

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The winner, both in our category and in the final Grand Prix, was Ikea; Its “trapped in the s” campaign, based on a reality show where contestants from a generation that doesn't know life without IKEA are trapped in a s house, was the big winner of the night with three awards. Our campaign on YouTube, the objective Together Again is the title of the finalist campaign for the YouTube Awards . This campaign was designed together with the fashion company Lefties , belonging to the Inditex group, and was launched between December and The Súmate consultant who has developed the campaigns with Lefties is Kimberly DeFrate .


The main objective of the campaign was to raise awareness of the brand, achieve maximum reach and reach new users. youtube works awards - finalists lefties join in We did? The last two years of the coronavirus pandemic Whatsapp Number List were very hard and disheartening. Therefore, Lefties' Family Postcards from the Together Again campaign offered an optimistic and hopeful tone. The campaign aimed to remember that celebrating .





Christmas with loved ones, whether family or friends, was the best gift after the complicated time in which we have had to live. Neither distance nor circumstances were impediments when celebrating the long-awaited reunion. Under this premise, the company created a story of crossed lives that were reunited again through experiences of diverse families and different scenarios ; all with the common link of sharing a magical time of year.