This story happened in 2010 and I was paying full attention.

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Taking this broader approach is key to maintaining an optimal sales/research balance. On the sales side, it attracts a wider audience who are likely to buy your product. On the research side, it delivers high-quality coverage, which readers want. Method 2: Tie the paper to some theme Well, my monitoring… Once I understood the fundamentals of the process, I thought about how I might take prompts from my customers —” A white paper reveals the benefits of equipment monitoring for industries including mining and oil sands — Then turn it into 3000 words.


My first thought was that I could enumerate the benefits of mining equipment monitoring in a long “top 10” list. Many white papers I’ve read have done just that. But halfway through my America Cell Phone Number List research into monitoring mining operations, I came across a story that was familiar to me: the saga of 33 Chilean miners who survived a copper mine collapse 2,300 feet underground for 69 days.  Now, years later, I find myself watching the same story, but with a new light: Surveillance technology, it turns out, has a place in the story.



Research plus a good idea The story is back in the headlines because The New Yorker published an in-depth report on the disaster. Using this story as a basis, I set out to learn everything I could about this mine collapse. I learned that Chile is a major exporter of copper, accounting for one-third of world production. I learned that copper mining in this country often occurs at the expense of miner safety, resulting in many underground accidents over the years.