|
Displayed after the text snippet and the font is larger than the rest of the results. Here's a paragraph-type featured snippet , followed by a standard organic result: Featured Snippets - SEO 365 (example) If the first organic position is a diamond mine , "position zero" is clearly an attainable goal - although it poses a number of challenges. If you can gain such privileged positions, you will be able to be more visible and attract traffic to your site. In recent years, in addition to the classic results, Google has begun to highlight various special elements, such as Rich Snippets, Sitelinks, Local Pack, People Also Ask, Knowledge Panels.
Google Ads , Reviews, etc. Featured Snippets are also part of the search Special Data engine's effort to provide users with relevant and useful answers as quickly as possible. Why is it important to get Featured Snippets? Counterintuitively, although the main purpose of , seemingly eliminating the need to access a web page, their presence can significantly increase traffic to the site . And it makes sense, as the page is presented as a trusted, authoritative and relevant source for the user's query. We all know how hard it is to get and keep users' attention online. These little snippets that occupy position zero in the SERPs do just that, increasing the chances.

That users will visit your site. Other advantages that featured snippets can offer you: CTR improvement ; Increasing the credibility of your business and positioning it as a leader in the field; Alignment with voice search technologies (virtual assistants use featured snippets to provide answers); Confirming the quality of the content , its structure and usefulness; Filtering users who do not have purchase intent. Featured Snippets lead to an increase in searches that do not result in clicks on the link ( no click searches ), because users know from the start what they are looking for. Even if such searches do not generate immediate traffic, such "filtering" is associated with a better conversion rate (those who still click are more likely to take the next step). Featured Snippets.
|
|