That being said, what is brand awareness

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Whatis Brand Awareness? Megan Pratt Megan Pratt Principal Product Marketing Manager@ AdRoll Topics Covered: Brand Awareness For many direct-to-consumer (D2C)brands, it can be tempting to only consider the end goal: driving immediateconversions, or in other words, sales. But ignoring the first interactions withcustomers can mean missing out on opportunities to add value for in-marketaudiences who are unfamiliar with your brand.

Essentially, building awareness is a crucialfunction for any St. Pierre and Miquelon Email List D2C brand's marketing function. really about? Creating brand awareness is mainly about telling abrand story that creates emotional connections with customers. D2C brands thatinvest in brand awareness tactics and strategies have the opportunity toincrease customer lifetime value (CLV) and decrease customer acquisition costs(CAC).

The real, long-term impact of brand awarenesscampaigns has been proven time and time again: 95% of purchasing decisions aresubconscious, indicating that creating an emotional connection with yourcustomers is important. 71% of people say they are more likely to buy from abrand they follow on social media.